WTF is a Serum?

WTF is a Serum?

Skincare in general can be intimidating, then you throw in words like “serum” and you find yourself instantly lost in the confusing chaos of shopping for skincare. Sometimes you can just ask your girlfriend, BUT we are here to help clear up the serum-knowledge-air for you! Here is one of our favorite products from the brand Way of Will, their Anti-Aging Serum.

The Way of Will serums are lightweight, vitamin-rich, and easily absorbed to promote moisture and prevent dehydration. Their anti-aging formula is highly emollient with a combination of antioxidants to help maintain a youthful complexion and essential fatty acids with wrinkle-smoothing properties that support collagen, advance skin regeneration, improve elasticity, and reduce redness.

HOW TO USE: Apply 2-4 drops of serum in the palm of your hand and rub your hands together. Once warmed, pat serum directly on the face. Rub into skin in circular motions from hairline to neckline. For best results: Apply serum on clean face after applying Way of Will Face Toner when skin is still moist.


For external use only. Use on local areas only. Avoid contact with eyes and mucous membranes. Avoid contact with open skin. Always skin test on a small area before use. Discontinue if irritation occurs.

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